What is Brand Building? Think of Brand Building like making a great first impression—it’s all about how people see and remember your business. It’s the process of creating awareness, making a strong connection, and setting yourself apart from the competition. A strong brand isn’t just about a cool logo or [...]

What is Brand Knowledge?    Brand Knowledge refers to the thoughts, feelings, and experiences a customer associate with a business’s brand. It is developed through advertisements, communications, logos, and brand ambassadors, but ultimately, the brand is defined by how consumers perceive it. A consumer’s interpretation of a company’s brand is [...]